Hip Hop Caucus’ Think 100% is a content and engagement platform for Multicultural Millennials and Gen Z who care about justice and our planet and want information about the climate crisis and solutions but find that the climate and environmental movement does not speak to them.
Think 100% is about justice, solutions, and realness, and it isn’t depressing. It is about the beauty of our world and the grit of fighting for our existence, and it gives you life, energy, and inspiration. We have artists and entertainers, community leaders, entrepreneurs, politicians, and experts all helping to make Think 100% the coolest place in the climate movement.
Think 100% provides an entry point, opportunities for ongoing engagement, and a voice and feel that is welcoming, relevant, and empowering which turns the Think 100% audience into climate influencers, activists, and organizers within their own communities and networks. Read about the real impact of Think 100% in the reports below.
A Proof of Concept
In August 2019, Hip Hop Caucus began a three-year organizing project in Hampton Roads known as the Think 100% Hampton Roads Organizing Project (HROP). Using creative and cultural organizing strategies and driven by a belief that preventing a climate disaster in the Hampton Roads region is crucial, HHC engaged with various stakeholders to help build movement, shift cultures, and expand community power in connection with climate justice and voter mobilization. This research explores the HROP, including the organizing and creative processes in the project, comedy shows on the climate crisis, and two films that have grown out of the project. Although the scope of this research project is from July 2019 to December 2020, the HROP is ongoing and continues to include filmmaking as a component of the project.